Starting a business is half the battle. You’ve spent time developing your product or service and are ready to reach a larger audience, grow your sales, build your credibility, and gain a following. But, getting in front of the public is another mountain that can be difficult to climb. But it doesn’t have to be!

When we first started out with our business TGND Consulting, getting into the media seemed like a brick wall standing in our way. But after using specific strategies, we’ve repeatedly gained coverage for ourselves and our clients.

You need a digital strategy; sharing media successes helps build an unofficial resume, showing potential clients why they should do business with you.! Here are the top strategies that we implemented to see guaranteed results:

• Repeatedly share on social media. Don’t share just one time.
• Amplify via paid social media outlets.
• Tag the journalist & outlet when you share so they notice.
• Add it to a press page on your website.
• Repurpose it and post it on the blog.
• Post screenshots of features on your website to show how the media coverage appeared on Google, Bing, Yahoo, etc. 
• Create a sizzle reel. This can be used as the perfect cover photo for your Facebook page. Then add it to Youtube as well.
• Put the link in your email signature.
• Insert media quotes into your company’s bio.

• Use “As Seen On” Logos on marketing materials like your website, one-sheets, electronic press kits, brochures, etc. 
• Add memorable quotes to your website to highlight your credibility. These quotes can act as testimonials.
• Include press/influencer/celeb hits in newsletters, blogs, and email blasts.
• Create a shortened link for the articles with long URLs so that you can identify how many people click on the link to read the article.

Using these DIY strategies can help create success! You got this!