OUR BRAND STORY
TGND Consulting® is a full-service PR agency with the goal of helping women juggling motherhood and the challenges of running a business, be seen in spaces and stand out from the competition through strategic brand development, media relations, image consulting, and kick-ass public relations and digital marketing tactics. Simply put – we turn emerging brands into influencers through innovative ideas.
Our approach is – get clear, get organized, get started. The clients we work with have passion and hustle but may be feeling overwhelmed and unbalanced. They need direction in defining their goals, creating their look, and developing PR strategies that get results. We are a highly skilled team of mompreneurs specializing in media pitching, influencer marketing, brand development, and increasing brand awareness and exposure. We are able to help our clients succeed because we know first-hand the challenges of wearing multiple hats at home and at work. We work with our clients to help them discover their identity and find confidence and peace in their day- to-day.
We view ourselves as an extension of our clients’ brand and members of the team and we take pride in being involved not only in the PR aspect of our clients’ business but understanding how the brand image and digital presence drive marketing goals, company growth, and strengthen sales. For our clients who are ready to grow, we have the resources, contacts, and experience of a larger agency with the personalized service of a boutique firm.
Founded in 2016, TGND, which stands for “The Girls Next Door ” is the passion project turned full-time career of Dwayna Williams and twin sister Donna Morris. Together the duo have over 10 years of experience in sales and marketing, public relations, media relations, social media management, image consulting, and strategic brand development; earning their clients features in nationally recognized and syndicated media outlets such as NBC, FOX, ABC, CBS, iHeart Radio, Tom Joyner Morning Show,Black Enterprise, Sheen Magazine and Rolling Out Magazine and more.
THE CREATIVE DUO
Dwayna Williams is the Co-founder of TGND Consulting. She describes herself as a “millennial mompreneur” and finds joy in empowering other millennial moms to pursue their dreams through entrepreneurship. Dwayna has extensive experience amplifying the public presence of change makers, purpose-driven entrepreneurs, and subject matter experts and is constantly seeking new and innovative ways to promote buzz-worthy ideas.
Dwayna is an alumna of North Carolina Central where she earned a bachelor’s degree in Mass Communications with a Concentration in Broadcast media and Georgia State University where she earned a master’s in marketing. Before starting TGND in 2016, Dwayna worked in corporate and freelance settings developing the skills she needed to become the successful entrepreneur she is today.
Public Relations and Brand Architect
Donna Morris is the Co-founder of TGND Consulting. She describes herself as a “mommi hustler” and finds joy in being a “creative” and building relationships, but she’s very passionate about helping women bring out their inner beauty through fashion, and style, and creating a cohesive brand image for women who are the face of their brands/businesses. Donna’s motto is “Your brand is your image, so you have to make sure you show up in the world how you want to be perceived.”
A certified Image Consultant, Donna has always had an eye for fashion and fell in love with the world of media and communications at a young age while attending a media program for youth. She later went on to study communications at University of North Carolina at Charlotte where she earned her bachelor’s degree in Communication Studies. During her undergraduate journey Donna worked for one of the top luxury retail stores where she learned the importance of having a great brand image and fell in love with merchandising. Since then, Donna has worked in sales and marketing; with a track record of driving company results. As well as working with private clients on wardrobe styling and brand image consulting.
Brand Image Architect & Creative Director