FAQS

Our typical clients are women-owned business and mompreneurs with lifestyle brand. 

That comes two fold. The more people that know about your brand the better. At TGND Consulting we utilize PR to showcase one authority,  thought leadership, and story with the goal of increasing your exposure and consumer reach. We love to always share that PR is a process. There’s no overnight success. However, with an effective PR campaign anything is possible. 

Success can be measured in many ways. To successfully measure a PR campaign we must start with understanding what the client’s goals are.  to get featured in media publications like Forbes or is it to create awareness around a new product or service you’re offering? 

Our PR services include: media relations, brand strategy, event PR, award submissions, traditional PR and image consulting.

If you’re looking to expand your consumer reach or showcase your thought leadership we highly recommend you hiring a PR professional. Branding allows you to nurture relationships with your audience. Branding makes a memorable impression that turns consumers into customers.  If you want to expand your consumer reach or showcase your thought leadership, we highly recommend hiring a PR professional. Branding allows you to nurture relationships with your audience. Branding makes a memorable impression that turns consumers into customers.  

There is a HUGE difference between PR and Marketing. Many times, people confuse the two. To simply put it, PR is maintaining a positive reputation and brand image. Marketing is promoting and selling. When one is “marketing” a product, service or brand they’re creating advertising campaigns, marketing collateral (i.e. brochures and FAQs), newsletters, and conducting client research. Marketing exists throughout the entirety of your sales funnel and consumer journey. Every brand or business should consistently create innovative ways to stay “top of mind”.

When one is providing public relations (PR) they are creating pitches, press releases, talking points and innovative messaging. PR allows you to showcase your brand through storytelling. PR is at the top of your sales funnel, the “awareness phase”. The “awareness phase” is when consumers start to notice your brand, product or service. With the campaigns and strategies created in this phase, consumers begin to become aware that you may have a solution for them. 

Branding and PR both help build trust. In PR, our role is to disseminate information to the public in order to persuade them to take action. Branding provides the media with a clear and cohesive identity that allows us to communicate a brand effectively to the press. With a positive brand image, the media can immediately determine whether your story is a great fit for their publication.

71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family (Lyfemarketing, 2018) 

Our branding services consist of brand development, strategy and marketing collateral.

We provide social media management, content creation, and engagement strategy for Instagram, Facebook, Twitter and LinkedIn. We also provide community management for Facebook groups. 

This may not seem simple to many and oftentimes is the focus of brands or businesses. The goal is always to get more people to follow you, but that shouldn’t be the main focus. The key to getting more followers is consistency, creativity and patience. A huge social media following doesn’t happen overnight unless you have content that has gone viral. Consistency always reflects in growth. 

Social media increases your visibility because this is where your audience lives? Social media has literally changed the way we live our lives and it continues to grow as a channel of communication and engagement for many people worldwide. Social media continuously is used as a resource to connect, inform and influence. Some of the latest social media statistics show:

  • There are 3.78 billion social media users worldwide in 2021.(Statista, 2020).
  • With over 2.32 billion active monthly users, Facebook remains the most widely used social media platform. Active users are those that have logged into Facebook during the last 30 days. Roughly two-thirds of U.S. adults (68%) now report that they are Facebook users (Pewinternet, 2018). 
  •  An average of two hours and 25 minutes are spent per day per person on social media (DataReportal, 2021).
  • 54% of social browsers use social media to research products (GlobalWebIndex, 2018).

Branding plays a significant role in marketing yourself and your business. Marketing and the knowledge of fashion to improve an individual’s appearance are essential in branding. Impression management plays a huge role in branding and how people perceive your brand or products. What people see is the first impression they make of you. Your image/style plays a significant role in that.

We provide image branding services for entrepreneurs and brands in need of wardrobe services for photoshoots, wardrobe styling for media appearances, personal/professional wardrobe revamps, and complete style analysis. 

Our styling process is to focus on the impact our clients have personally and professionally. In order to do that we would set up a “Brand Image” call where we discuss your style goals for your brand. Once we flush through the services that you will need, you will complete a Style Questionnaire. Once we finalize the services that will be most beneficial to you. We will start working on revamping your style and/or your brand image.

Our styling philosophy is that your style should match your personality. Everyone’s style is different and that is what makes you “YOU”. When you have a brand, it is important that you show up as your authentic self because authenticity and connection are what audiences buy into. We believe that you should always show up how you want your brand/business to be represented.  

The goal of this session is to help you get clear on how to grow your business and elevate your brand. We create strategies for your business and the market you serve.  After this session, you will leave with a detailed action plan that includes the most effective ways to reach your target audiences and expand your business. To go into more in-depth sections, we cover are: 

  • Developing or enhancing offerings: services and products
  • Understanding and knowing competitors
  • Developing brand identity
  • SMART Goals (outlining Q1 and Q2) included with accountability phases 
  • Digital strategies
  • Outlining areas where you need to build a team
  • Intern hiring process (includes documents): Teaching how and where to find interns
  • How to and who to solidify partnerships and collaborations with

With the strategies, plans, and actionable phases we provide, it’s up to the client to work with their team to implement the plan. If you’re taking action, you will most certainly see growth. The plans we provide are tried and true strategies. 

We provide tools and outline hiring processes based on the areas of need in your business. We also provide recommendations for where to find interns in your area. With your guidance, they can help with the plan we create. 

  1. Monetary gains/sales revenue increases.

  2. Earned media gains that create industry credibility and/or reputation. Create a presence as an authority and a thought leader in a respective field

  3. Build social proof — Increase impressions, media mentions, and social media presence

  4. Increase in brand awareness and loyalty

Our typical clients are women-owned business and mompreneurs with lifestyle brand. 

That comes two fold. The more people that know about your brand the better. At TGND Consulting we utilize PR to showcase one authority,  thought leadership, and story with the goal of increasing your exposure and consumer reach. We love to always share that PR is a process. There’s no overnight success. However, with an effective PR campaign anything is possible. 

Success can be measured in many ways. To successfully measure a PR campaign we must start with understanding what the client’s goals are.  to get featured in media publications like Forbes or is it to create awareness around a new product or service you’re offering? 

Our PR services include: media relations, brand strategy, event PR, award submissions, traditional PR and image consulting.

If you’re looking to expand your consumer reach or showcase your thought leadership we highly recommend you hiring a PR professional. Branding allows you to nurture relationships with your audience. Branding makes a memorable impression that turns consumers into customers.  

There is a HUGE difference between PR and Marketing. Many times, people confuse the two. To simply put it, PR is maintaining a positive reputation and brand image. Marketing is promoting and selling. When one is “marketing” a product, service or brand they’re creating advertising campaigns, marketing collateral (i.e. brochures and FAQs), newsletters, and conducting client research. Marketing exists throughout the entirety of your sales funnel and consumer journey. Every brand or business should consistently create innovative ways to stay “top of mind”.

When one is providing public relations (PR) they are creating pitches, press releases, talking points and innovative messaging. PR allows you to showcase your brand through storytelling. PR is at the top of your sales funnel, the “awareness phase”. The “awareness phase” is when consumers start to notice your brand, product or service. With the campaigns and strategies created in this phase, consumers begin to become aware that you may have a solution for them. 

Branding and PR both help build trust. In PR, our role is to disseminate information to the public in order to persuade them to take action. Branding provides the media with a clear and cohesive identity that allows us to communicate a brand effectively to the press. With a positive brand image, the media can immediately determine whether your story is a great fit for their publication.

71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family (Lyfemarketing, 2018) 

Our branding services consist of brand development, strategy and marketing collateral.

We provide social media management, content creation, and engagement strategy for Instagram, Facebook, Twitter and LinkedIn. We also provide community management for Facebook groups. 

This may not seem simple to many and oftentimes is the focus of brands or businesses. The goal is always to get more people to follow you, but that shouldn’t be the main focus. The key to getting more followers is consistency, creativity and patience. A huge social media following doesn’t happen overnight unless you have content that has gone viral. Consistency always reflects in growth. 

Social media increases your visibility because this is where your audience lives? Social media has literally changed the way we live our lives and it continues to grow as a channel of communication and engagement for many people worldwide. Social media continuously is used as a resource to connect, inform and influence. Some of the latest social media statistics show:

  • There are 3.78 billion social media users worldwide in 2021.(Statista, 2020).
  • With over 2.32 billion active monthly users, Facebook remains the most widely used social media platform. Active users are those that have logged into Facebook during the last 30 days. Roughly two-thirds of U.S. adults (68%) now report that they are Facebook users (Pewinternet, 2018). 
  •  An average of two hours and 25 minutes are spent per day per person on social media (DataReportal, 2021).
  • 54% of social browsers use social media to research products (GlobalWebIndex, 2018).

Branding plays a big role in how you market yourself and/or your business. Marketing and the knowledge of fashion to improve an individual’s appearance are essential in branding. Impression Management plays a huge role in branding and how people perceive you, your brand, and/or products. What people see is the first impression they make of you. Your image/style plays a major role in that.are

We provide image branding services for entrepreneurs and brands in need of wardrobe services for photoshoots, wardrobe styling for media appearances, personal/professional wardrobe revamps, and complete style analysis. 

Our styling process is to focus on the impact our clients have personally and professionally. In order to do that we would set up a “Brand Image” call where we discuss your style goals for your brand. Once we flush through the services that you will need, you will complete a Style Questionnaire. Once we finalize the services that will be most beneficial to you. We will start working on revamping your style and/or your brand image.

Our styling philosophy is that your style should match your personality. Everyone’s style is different and that is what makes you “YOU”. When you have a brand, it is important that you show up as your authentic self because authenticity and connection are what audiences buy into. We believe that you should always show up how you want your brand/business to be represented.  

The goal of this session is to help you get clear on how to grow your business and elevate your brand. We create strategies for your business and the market you serve.  After this session, you will leave with a detailed action plan that includes the most effective ways to reach your target audiences and expand your business. To go into more in-depth sections, we cover are: 

  • Developing or enhancing offerings: services and products
  • Understanding and knowing competitors
  • Developing brand identity
  • SMART Goals (outlining Q1 and Q2) included with accountability phases 
  • Digital strategies
  • Outlining areas where you need to build a team
  • Intern hiring process (includes documents): Teaching how and where to find interns
  • How to and who to solidify partnerships and collaborations with

With the strategies, plans, and actionable phases we provide, it’s up to the client to work with their team to implement the plan. If you’re taking action, you will most certainly see growth. The plans we provide are tried and true strategies. 

We provide tools and outline hiring processes based on the areas of need in your business. We also provide recommendations for where to find interns in your area. With your guidance, they can help with the plan we create. 

  1. Monetary gains/sales revenue increases.

  2. Earned media gains that create industry credibility and/or reputation. Create a presence as an authority and a thought leader in a respective field

  3. Build social proof — Increase impressions, media mentions, and social media presence

  4. Increase in brand awareness and loyalty