Publicists and PR experts are often used interchangeably. You may think your business needs a publicist when it needs PR help, and vice versa. Most businesses don’t know which one they need. It depends on where you are in your business, your exact needs, and what you hope to achieve from the partnership. Review the list below to determine which one you could benefit most from!
- Get media hits based on relationships: picking up the phone, calling a friend or contact, and, boom, a hit;
- The quick-fix approach;
- Usually works with celebrities: may be better suited for a musician or an up-and-coming actor;
- A publicist works with individuals who have a limited budget; hiring a well-connected publicist is more affordable for them;
- Publicists are essential to what a fully strategized PR plan can do for you.
- Encompassing PR strategy: develops a strategic timeline, focused messaging, and an actionable plan for a company;
- Will look at the long-term vision for your business;
- Don’t usually represent individuals unless they have a book, creative project, or business attached to them;
- Develop storylines and craft press releases that hit hard on key messaging;
- Contact the media and get featured to develop long-term relationships between you and the media outlets for ongoing coverage for years to come;
- PR teams apply for awards, find speaking opportunities, and think ahead on the company’s larger initiatives;
- Develop a marketing plan that builds credibility in your name and trust in your brand;
- Alignment and Synergy: talk to them about who they are, what they bring to the table, and what makes them great and different.
So, which one are you looking for?