How can you get the best price possible when you are looking to sell your home? Sometimes it’s a matter of timing, the right upgrades, or the proper negotiation. In this interview series called “How To Get The Best Price When You Sell Your Home,” we are talking to successful real estate leaders who can share stories, insights, and lessons from their experience about how to get the best price when you want to sell your home.
As a particular part of this series, we had the pleasure of interviewing Rodney Jackson.
With over 20 years of experience in the real estate market, Rodney Jackson specializes in selling multi-million dollar homes and teaching emerging agents how to scale to their first million. Mr. Jackson is passionate about teaching emerging agents how to rise to their first million. His unique blend of expertise and mentorship has made him a sought-after leader in the real estate industry.
Thank you so much for doing this with us! Can you tell us the “backstory” about what brought you to your career?
Thank you for having me.
So, as a child who was born and raised in Milwaukee, Wisconsin to parents who were investors, I understood the importance of home ownership at a very young age. My parents’ life choices were the driving force behind my decision to get into the real estate industry. At the age of 21, I bought my first duplex and by 23, I owned three properties. Shortly after, I obtained my real estate license at 24 years old.
In 2006, I moved to Florida. As a realtor, transitioning into a new market and building up brand new clientele takes time, so in order to keep income flowing and to provide for my family, I waited tables and built my real estate business simultaneously. During this time, my son saw how hard I worked day and night to keep the bills paid and one day, he said something that lit a fire inside of me. He said, “You are Rodney Jackson. You don’t have to wait tables!” This statement alone shifted my focus to becoming a broker, as my son was the inspiration I needed to get back on track and crush the real estate game.
In 2008, the market crashed, and foreclosures were at an all-time high. However, I began making a killing in short sales and earning more money with my negotiation skills than I did selling real estate. Once the market picked up, with my two licenses in real estate and brokerage, I pivoted with the ever-changing economy and moved my family to Phoenix, Arizona. In Phoenix, my business began to boom, resulting in a significant increase in customer acquisition. My targeted niche and selling approach landed me a stellar reputation, I was named the number two selling agent in Goodyear, Arizona, and I grossed $37 million in home sales. Looking back, I see that my success resulted from thinking outside of the box, as well as keeping God first, family second, and business third.