Today we’d like to introduce you to Donna Morris.
Hi Donna, so excited to have you with us today. What can you tell us about your story?
So, it all started in elementary school. Throughout my childhood, I had a keen eye and passion for fashion, but when I think back, the only thing I wanted to be, career-wise, was better than the cards I was dealt. While most kids wanted to be a doctor or lawyer, I had no clue. It wasn’t until I attended a youth media program in 5th grade that I discovered and fell in love with the world of media and communications. The program left me intrigued by showing me the behind-the-scenes work that it takes to bring stories to life, both visually and creatively, and it was at that moment that I discovered my second passion. As expected, I went on to study communications at the University of North Carolina at Charlotte, where I earned my bachelor’s degree in Communications Studies. As an undergrad, I married both passions and worked for a top luxury retail store and learned about the importance of brand image and merchandising. I then took on private clients and assisted them with wardrobe styling and brand image consulting, which I continued to do even as I worked with other companies and generated impressive results in their sales and marketing departments. In that phase of my life, I was a sponge. I wanted to grow and learn as much as I could about my passions.
As a result of that hunger to learn, I have my dream job today as the Co-Founder and Lead Brand Image Architect of TGND Consulting®, the full-service PR agency I launched with my twin sister. Though I spent years climbing the corporate ladder, I knew that it was necessary to do so in order to make my dream of being an entrepreneur a reality. As full-time mompreneurs, my sister and I work with mompreneurs and woman-led lifestyle business owners to be seen in spaces and stand out from the competition. We do this through strategic brand development, media relations, image consulting, and kick-ass public relations and marketing tactics. As the head of our brand image department, I work to assist our clients with creating a cohesive brand image and gaining valuable brand recognition and awareness.