Donna Morris of TGND Consulting connected with CanvasRebel to share her rise to entrepreneurship, the mission that drives her and her brand, and special challenges along the way.
Donna , thanks for joining us, excited to have you contributing your stories and insights. Let’s kick things off with your mission – what is it and what’s the story behind why it’s your mission?
Since I was a little girl, I have always wanted to be an entrepreneur. Becoming a mompreneur five years ago has pushed me to want to cultivate a community of moms who have dreams beyond their at-home roles to be seen, voices to be heard, and define their identity beyond motherhood. My vision is to help mompreneurs create magical brands by creating an authentic brand image strategy that women can connect with.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
I am a certified Image Consultant; I’ve always had an eye for fashion and fell in love with the world of media and communications at a young age while attending a media program for youth. I later studied communications at the University of North Carolina at Charlotte, earning my bachelor’s degree in Communications Studies. During my undergraduate journey, I worked for one of the top luxury retail stores; I learned the importance of having a great brand image and fell in love with merchandising. Since then, I have worked in sales and marketing, with a track record of driving company results. As well as working with private clients on wardrobe styling and brand image consulting.
Entrepreneurship has always been a dream of mine, and after several years of climbing the corporate ladder, I joined my sister at TGND Consulting as a full-time mompreneur. TGND Consulting is a full-service PR agency in Atlanta, GA, and Charlotte, NC. We aim to help women juggling motherhood and the challenges of running a business be seen in spaces and stand out from the competition through strategic brand development, media relations, image consulting, kick-ass public relations, and marketing tactics. Simply put – we turn emerging brands into influencers through innovative ideas.