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Here’s How To Decide When It’s Time To Expand Your Business

What do you want the most when it comes to your business, sis? Is it time? Is it a clone? Is it more money? Or do you just need a nap? 

While we don’t have a crystal ball here at TGND Consulting, we do know that you need one or all of the above, which is a sign that you may need to expand. Because we were once in your shoes, we’ve gotten to a point where we are pretty skilled at identifying not only WHEN a woman needs to expand her business, but also WHERE she has the room to do so. 

From our experience, we’re here to tell you that you never want to rush into expansion, but you also don’t want to prolong it. To prevent you from doing either one, follow these five steps, and they will help you decide if you and your business are ready for the glow up: 

Step 1: Identify Your Gifts 

This one is gold. When you identify your gifts and the things you enjoy doing, you automatically identify the things you don’t. When you identify the things you don’t like doing, you then develop an appetite for expansion. Being aware that you need to expand and knowing where that expansion needs to occur is the first step. 

Step 2: Identify Your Business Needs 

Now that you have a list of the things you enjoy and the things you don’t, create a list of business needs.   Don’t skimp here. Really sit down and think about what’s missing, what could be improved, what you need more of, and what you need help with. Your needs reflect where you have room to grow. For example, if you’ve identified that you want more revenue, you will then start thinking of ways to do more in less time (maybe you need a team?), which can then lead to a revenue increase. 

Step 3: Know How To Delegate 

So, say you’ve identified that you need a team to help you. What do you do after that? You learn to delegate, which may sound easy, but delegating is actually a skill. When doing it, you have to find the sweet spot between supervising and giving your team complete freedom. When you feel confident that you can effortlessly delegate, this is a sign that you can handle expansion. 

Step 4: Be Willing To Invest  

Scared money won’t make you NO money, sis. In business, you have to be willing to invest, especially when it comes to investing in your expansion. From our experience, we’ve learned that investments will always pay off if you invest right. Examples of good investments include courses, people, systems, and automations, because they allow you to spend money to make money, resulting in expansion. 

Step 5: Maintain The Growth  

So, you’ve identified your gifts, your needs, your delegation style, and the amount you’re willing to invest. Now what? Well, you now have to do whatever it takes to maintain your growth and to keep growing. If your expansion comes in the form of a team, you must do what needs to be done to keep the team around. We’ve encouraged our clients to keep their teams around by incorporating frequent team building activities, taking the time to get to know each team member on a personal level, and providing opportunities for the team to provide constructive feedback. When you take care of your people, your people will take care of you and your business. 

Speaking of teams, TGND Consulting will serve as an extension of your team whenever you’re ready to scale. To learn more about our offerings, book a PR and Brand Architect strategy session with us! 

Led by Donna and Dwayna–twin sisters and mompreneurs–TGND stands for The Girls Next Door. At TGND Consulting LLC, the duo provides public relations, brand imaging and brand strategy to moms with lifestyle brands. Interested in taking your brand from good to magical? Book a FREE 30-minute PR Analysis. Want more tips and support? 

Written by TGND Consulting, LLC in partnership with Sage Reeds

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