Could you introduce yourself and tell us about your experience in public relations?

I’m Dwayna Williams, the Co-founder of TGND Consulting. Embracing the title of a “millennial mompreneur,” I find joy in empowering fellow millennial moms to chase their entrepreneurial dreams. With a wealth of experience in elevating the public presence of change-makers, purpose-driven entrepreneurs, and subject matter experts, I am consistently exploring ways to promote buzz-worthy ideas.

My educational journey includes earning a Bachelor of Mass Communications with a Concentration in Broadcast Media from North Carolina Central, a Master of Science in Marketing, and a Certificate in Brand Management from Georgia State University. My passion for marketing and public relations blossomed during my undergraduate internships. Engaging in transformative projects fueled my curiosity and set me on the path to becoming a seasoned professional in public relations and brand strategy. Before launching TGND in 2016, my professional path unfolded in corporate and freelance settings, where I honed the skills essential for the successful entrepreneur I am today.

What role does technology play in public relations in 2024?

Technology’s growth has a tremendous impact on PR. With the development of technology, newsroom layoffs are heavily present, and companies are relying on AI to replace humans. On the positive side, multimedia content will significantly impact how brands communicate their message and story to their audiences.