In this episode, I’m joined by Dwayna Williams, the co-founder of TGND Consulting. She shares her entrepreneurial journey and the importance of storytelling for effective public relations (PR) and marketing. She also addresses some common misconceptions about PR and emphasizes that a strategic process requires a cohesive marketing plan to build brand awareness over time through compelling narratives. Williams also shares practical tips on integrating storytelling across various platforms like blogs, social media videos, community events, and customer testimonials, which can help establish authentic connections, ensure trust, and drive engagement. She emphasizes the importance of aligning PR efforts with the marketing funnel, having a solid digital presence, and utilizing digital channels like TikTok and Instagram to share brand stories. She further stresses the impact of captivating storytelling in enhancing marketing prowess and business success. Join the conversation now!
Okay, so quick transparency moment: Mama was tired the day of the interview with Danni. But you know, we constantly push through! Look at my camera quality—I tried to use a filter in a room close to where the baby boy was napping. Nonetheless, he woke up, and we still made it happen—the mompreneur way! Join the social media conversation:
“Storytelling is what makes brands GO!” What story is your business telling?… #storytelling #media #publicrelations
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” TikTok is where stories live. They may (or may not) get banned in the United States. Until that time comes, you need to share your thoughts, ideas, and stories there. At the same time, craft a story that matters so you can pitch yourself to your ideal publication. There are no excuses for getting the press you need…”
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