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Daily Inspiration: Meet Donna Morris, TGND Consulting Cofounder

Today we’d like to introduce you to Donna Morris.

Hi Donna, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
I am a certified Image Consultant; I’ve always had an eye for fashion and fell in love with the world of media and communications at a young age while attending a media program for youth. I later studied communications at the University of North Carolina at Charlotte, earning my bachelor’s degree in Communications Studies. During my undergraduate journey, I worked for one of the top luxury retail stores, where I learned the importance of having a great brand image and fell in love with merchandising. Since then, I have worked in sales and marketing, with a track record of driving company results. As well as working with private clients on wardrobe styling and brand image consulting.

Entrepreneurship has always been a dream of mine. After several years of climbing the corporate ladder, I joined my sister at TGND Consulting as a full-time mompreneur.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Entrepreneurship is everything but smooth sailing. During my journey to full-time entrepreneurship, there have been many obstacles along the way. I grew from many struggles and others that have taught me many valuable lessons. As a young black businesswoman surrounded by seasoned professionals in your industry, you’re bound to have struggles, whether it’s feeling like you have what it takes to grow a business or being equipped with the tools to stay innovative throughout the ups and downs of entrepreneurship. When I started, I found many things I needed to learn to be a successful entrepreneur; the first was the mindset shift needed to succeed. As a collective, my sister and I struggled to scale our business. We worked extremely hard but weren’t growing at the expected pace. That’s when we realized to scale; we first had to niche down and get clearer about our vision. To do this, we joined an accelerator program and found a mentor to help guide us through the first couple of years in business. This, by far, has changed the entire game for us. Being surrounded and supported by a community of other PR and marketing professionals has truly helped us grow, create valuable relationships, and gain priceless knowledge.


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