Influencer Marketing

Morris Brown College has a proud tradition of serving the educational needs of the best and brightest young minds while providing academic support to students who might otherwise be unable to compete at the college level. Founded in 1881, this HBCU needed brand awareness and exposure assistance for its restoration fundraising goals.

Excited about the opportunity, we created a campaign that included a brand strategy and an influencer marketing plan. The campaign resulted in us obtaining and leading creative direction for a regional commercial, spearheading a distribution plan, and securing media placements. Through our partnership with 22Squared, Morris Brown College was interviewed and aired its commercial 50 times on WAOK – Atlanta; WVEE (V-103); Cox Media: Kiss 104.1; and Praise 102.5. They also participated in being a sponsored vendor at the annual Praise in the Park event. The commercial also aired throughout the southeast on syndicated shows.