Influencer Marketing

Morris Brown College has a proud tradition of serving the educational needs of the best and brightest young minds while simultaneously providing academic support to students who might not otherwise receive the opportunity to compete at the college level. Founded in 1881, this HBCU reached out to TGND for help with media relations for their campus restoration fundraising goals.

Excited about the opportunity, we created a PR campaign and marketing strategy that included a brand strategy and an influencer marketing plan. The campaign resulted in us obtaining and leading creative direction for a regional commercial, spearheading a distribution plan, and securing media placements at some of the top publications in ATL media. Morris Brown College was interviewed and had its commercial aired 50 times on WAOK – Atlanta; WVEE (V-103); Cox Media: Kiss 104.1, and Praise 102.5. They also participated in being a sponsored vendor at the annual Praise in the Park event.