Jasmin Robinson, Esq. dedicates herself to every future lawyer lacking guidance and support as she did when she went through the law school admissions process. She is a coach, writer, consultant, and entrepreneurship attorney. Jas needed someone to help her increase her brand awareness and help her get more speaking opportunities.

For this project, TGND Consulting met with Jas to deep dive into her brand story and pulled out the unique points we thought the world should know. We created a digital brand strategy and public relations strategy using the information we gathered. We helped her refine her key messages, provided advice on talk points, and got right to work booking her for four speaking events. Jas was also featured in multiple magazines, including Thrive Global and Authority Magazine (A Medium Publication), on iHeart Radio’s Afternoon Tea Radio In The Black Podcast and several live radio appearances.

We are honored that she trusted us to design a digital brand awareness campaign which consisted of a digital live show we created called The State of the Black Lawyer. This show helped to grow Jas’s Instagram following exponentially to 10.5k followers. Overall, TGND Consulting achieved Jas’s goal of raising brand awareness through media features, speaking opportunities, and an effective digital brand strategy.