We had the good fortune of connecting with Dwayna Williams and we’ve shared our conversation below.
Hi Dwayna, can you walk us through the thought-process of starting your business?
The journey of entrepreneurship has been one heck of a ride. I’ve learned so much throughout this process, which allowed me to be where I am today. Being a business owner isn’t for the faint of heart. It’s a lot of sweat, tears, mistakes, and victories that come with it. Sharing my journey and process will show other women that they, too, can do it. I’ve started my business with little “know-how” and no money. However, my work ethic has allowed me to flourish and grow my business to where it is today. Since undergrad at North Carolina Central University, I knew that I wanted to work in the creative space; however, I didn’t know how to make that vision happen.
After graduating in 2013, I had one of the most exciting and challenging years of my career; I honestly had no clue what was in store for me. I can truthfully say that I did not prepare for all the “nos” I received from countless job applications. The rejections put me in a negative mental space but also gave me tough skin. I had the academic scholastics, I had meaningful internships, but yet it seemed like no company found my work ethic a tad bit interesting. Thank God for temp agencies; about three months of an unclear career, a well-known hospitality brand manager gave me a chance. I worked for the company for a year. It was great! I made enough money to pay bills, and I was a part of a great team, but something was missing. That something was passion! I wasn’t doing what I loved. I knew that it was more to my life than corporate holiday parties and team lunches (which meant free food). I yearned for more. Ironically, as I was making plans to live my PR dreams in the city of Atlanta, I was offered a full-time position. Uncertainty began to set in as I started to second guess if living my passion was the next move I was supposed to take. I let go of fear and found a second job where I worked part-time hours to stack up some cash and save money to move to Atlanta. I’ve worked as a Jr. Publicist and Freelancer with quite a few companies throughout five years of living in Atlanta.
Working as a freelancer allowed me to understand entrepreneurship. In 2016, I decided to extend my education and obtain a Master’s in Marketing at Georgia State University. Around this time, I started my business. I planned on coupling my newfound knowledge with my business savvy and created a company where I offered PR and brand marketing services to businesses. Ironically, during the time of this new journey. I also became a mother. Motherhood sparked a fire in me to make my vision of becoming a business owner a reality. There was no turning back. My dreams became more significant than just me. In my pursuit of a successful business, I found myself fully immersed in the freelance mentality. Yes, I worked from home and a full-time mother, but I wasn’t living on my terms. I was busy fulfilling someone else’s dream. It began to be draining, and I knew there was time for a change.
Read more at: https://shoutoutatlanta.com/meet-dwayna-williams-digital-brand-strategist-publicist/