SaVonne Anderson, the visionary CEO of Aya Paper Co, a nationally recognized greeting card and gift company, joined us to discuss the impact of brand awareness and visibility. Hailing from Newark and a Fordham University graduate, SaVonne began her career as the first in-house designer for a contemporary Black art museum in NYC since the 80s. In 2020, she transitioned to full-time entrepreneurship, and her unique approach to bridging sustainability, business, and design has earned Aya Paper Co. features in Forbes, Black Enterprise, Refinery 29, and more.
You’ll learn how SaVonne’s leadership and innovative strategies have led Aya Paper Co. to gain widespread acclaim and visibility. Discover how her dedication to celebrating Black joy and addressing the underrepresentation of people of color in the greeting card industry has positioned her brand in hundreds of retailers nationwide, including Nordstrom, Macy’s, Whole Foods, and Kohl’s.
Highlights include:
- SaVonne’s journey from in-house designer to CEO of a nationally recognized brand
- Strategies for achieving media recognition and building a sustainable brand
- The importance of authentic messaging and artistic imagery in brand visibility
- Tips for emerging creatives and entrepreneurs on gaining media traction and visibility
Learn more about increasing your brand visibility by diving into our workshop!
